Jameson x Lovers FC “Wish You Were Here”
Animation & Editing – 2025
Animation & Editing – 2025
To celebrate the Women’s Euros 2025, I edited a series of films promoting a new collection of iconic football shirts, remixed with a Jameson twist. Marking 20 years since the tournament was held in the UK, the campaign looks back to the 2005 competition for inspiration.
Set in Blackpool, one of the original host cities, the edits lean into nostalgia and memory. Camcorder footage was used to create an authentic, in the moment feel, placing the viewer as part of the day out with the team. In key moments, layered clips and multiple angles were combined to introduce a sense of fun chaos.
Alongside this, a series of postcard style edits were created using fixed off camera shots. These captured moments from a distance, contrasting the handheld footage and giving the feeling of observing memories as they unfold, like postcards sent home from the seaside.
Set in Blackpool, one of the original host cities, the edits lean into nostalgia and memory. Camcorder footage was used to create an authentic, in the moment feel, placing the viewer as part of the day out with the team. In key moments, layered clips and multiple angles were combined to introduce a sense of fun chaos.
Alongside this, a series of postcard style edits were created using fixed off camera shots. These captured moments from a distance, contrasting the handheld footage and giving the feeling of observing memories as they unfold, like postcards sent home from the seaside.