HEDEX “MY HOME IS THE RAVE”
Branding & Animation – 2024

Brand identity & animation concept designed for DnB artist HEDEX. With his "My Home is the Rave" tour in mind, I put the house icon at the heart of the logo.



For the typography, ABC Dinamo's "Bingo" font. Its playful, fun-fare-like characteristics & lack of round edges helps to hide the house icon, making it something the viewers have to work a little harder to spot.

The simplicity of the house icon allows it to act as a springboard into more complex visual techniques, from 3D wireframe to wiggly hand-drawn versions. This variety of styles keeps the visuals fresh and dynamic.