As part of a larger team, I was involved in art directing & animating this video series (as well as a few hand cameos). Capturing the authentic charm of Havana Club cocktails in ultra-slow motion. We paired intricate camera movements with each drink’s defining ingredient & action to highlight its unique character. Tailored backdrops and set designs add personality to every SKU, ensuring each recipe comes to life with visuals that feel fresh and engaging.

Dynamic speed ramps inject energy and flow, embodying the vibrant spirit of “Switch on Cuban Mode” to kick off the party. Varied pacing and close-up shots reveal the natural imperfections, creating an inviting, approachable vibe that presents Havana Club cocktails as delicious and something anyone can enjoy.

Lockup designed & animated in a very rough & ready stop-motion style to emphasises the DIY spirit of the drinks, enhancing their authenticity and attainability.