As part of an ongoing collaboration with street and lettering artist Rachel Joy, we shot a storytelling film and a set of photography assets exploring the inspiration behind her limited edition bottle design.

Shot in her studio, the film follows Rachel as she talks through how London influences her work and how she translated the feel of the city into her design for the brand. The edit keeps things natural and conversational, letting her process and personality lead the story.

Shot by Oli Whitesmith.